An artist-first nonprofit streaming platform built to reward creators — not exploit them.
The future of music won't be shaped by better features alone.
It will be shaped by a better foundation.
We've spent years exploring a new structure designed around purpose, where every part of the system has a clearly defined role.
How can we separate artistry from business?
Applaud is a nonprofit streaming and live events platform designed to maximize artist support. Alongside it, a separate organization develops the technology, products, branding, and commercial initiatives that sustain long-term innovation without relying on artist earnings.
Two organizations.
One mission.
A stronger foundation for the future of music.
Music has always been about more than commerce. It brings people together, gives voice to emotion, and helps us better understand ourselves and each other. We believe artists deserve a larger share of the value their work creates, making it easier to build sustainable careers through their music.
We believe trust is earned through openness. We strive to clearly explain how money moves, how decisions are made, and how our platform is designed to support artists.
We continually explore new ideas and technologies that deepen how people discover music, experience live events, and connect with the artists whose work resonates with them.
